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According to Wilson, “The Holy Drinker” concerns “a guy who’s very pious, very religious, preachy and self-righteous. I’m thinking of TV evangelist-types – guys who are prepared to tell people that they’re living their lives wrong and that they’re missing something because they don’t believe in God or whatever it is.” The man, who, despite criticising other people’s lifestyles, is himself an alcoholic, unwittingly challenges the Devil to a drinking competition, with disastrous consequences: “Of course, you can’t beat the Devil at a drinking competition – you can’t beat the Devil at anything – and so he loses. … He gets dragged to Hell.”