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May 22, 2009

PRS Guitars Featured in Upcoming Game "Guitar Hero Smash Hits"

Press release
Source: PRS Guitars

In-game image of the PRS Custom 24

In-game image of the PRS Custom 24 as seen in Guitar Hero Smash Hits

Paul Reed Smith Guitars is happy to announce that two of their most popular electric guitar models are featured in the soon to be released Guitar Hero® Smash Hits from Activision Publishing, Inc. (Nasdaq: ATVI). The Custom 24, the top-selling PRS guitar model in history, and the vintage styled SC 245 are among the new in-game guitar models players can choose from.

Guitar Hero® Smash Hits, the upcoming title from one of the best-selling video game franchises of all time, will be released June 16, 2009. The game showcases the most famous and infamous tracks from Guitar Hero®, Guitar Hero® II, Guitar Hero® Encore: Rocks the 80s and Guitar Hero® III: Legends of Rock and allows music and video game aficionados to join together with controllers for guitars, drums and vocals and rock to master tracks of their favorite Guitar Hero music.

“Guitar Hero has become such an institution. My kids love it. And it has done amazing things to bring music awareness to so many people. I think it is really cool we’re part of the new release,” said Paul Reed Smith.

Featuring 48 master recordings, Guitar Hero® Smash Hits, delivers exciting online and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online. Players’ rock 'n’ roll fantasies turn to realities as they create their rocker, compose their music and share it with the world through the innovative Music Studio, GHTunesSM and robust Rock Star Creator gameplay modes first introduced in Guitar Hero® World Tour.

About PRS Guitars:
Paul Reed Smith Guitars is a leading manufacturer of high-quality instruments in Stevensville , Maryland and has been providing some of the world’s most renowned guitarists with instruments since 1985. More than 260 highly skilled craftspeople produce more than 70 guitars each day for worldwide distribution. PRS Acoustics and PRS Amps were introduced as new product lines in 2009 with support from renowned artists Ricky Skaggs and Derek Trucks. Carlos Santana, Linkin Park, Chris Henderson of 3 Doors Down and Mark Tremonti of Creed are also among the artists currently playing PRS guitars.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website, www.activision.com.

PRS Guitars Info: www.prsguitars.com
Guitar Hero® Smash Hits Info: www.SmashHits.GuitarHero.com





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