Travis Tritt Showcased in Fishman Advertising

Press release
Source: BRAINSTORM Thought-Provoking Communications

With two Grammys, three Country Music Association (CMA) Awards and 25 million albums sold, Travis Tritt is a true music superstar. Now the Georgia-born singer/songwriter has taken things to a higher level with the summer release of The Storm, an album that reached no. 3 on the Billboard Top Country Album chart thanks to the single, "You Never Take Me Dancing.”

To celebrate Travis’ longstanding association with Fishman, the company is running a print advertising campaign featuring a live concert photo and testimonial from the artist. The full-page ad will debut in January, 2008, and is scheduled to run in guitar and music industry trade publications.

Travis has played Fishman-equipped Martin guitars for most of his career and was recently honored by the C.F. Martin with the HDC-40 Travis Tritt Limited Edition model to celebrate his 25th anniversary in the music business.

When Travis recently took his show on the road to support The Storm, he used his new Martin guitar throughout his performance. For the highest quality, most true-to-life sound, he chose the Fishman Ellipse Aura as his pickup and preamp system. He also used the Fishman Loudbox Pro acoustic guitar amplifier based on its transparent sound, 600 watts of power, and professional features.

Asked about the setup, Travis commented, "When I started looking for an acoustic pickup and amp system to use onstage with my Martin Signature Series guitars, I wanted pure acoustic sound without all the low end feedback.

“I needed to bring out all of the subtle tonal nuances in the guitars, so I chose the Ellipse Aura onboard preamp/pickup system and the Loudbox Pro acoustic amplifier. Thanks to Fishman, I now have the best live acoustic guitar sound I've ever had in my 25-year career."

“We’re extremely proud to have Travis Tritt as part of our family of artists who rely on Fishman gear,” added Larry Fishman, President of Fishman Acoustic Amplification. “We have the honor of working with the world’s best and most exciting performing and recording artists and Travis is at the top of that list.”

About Fishman
Widely recognized as the premier designer and manufacturer of acoustic amplification products, Fishman products are found in the hands of many of the world’s top acoustic performers. Founder Larry Fishman’s innovative and unique approach to engineering and building amplification products over the past 25 years has led to the granting of twenty-seven patents. Today Fishman products are sold both to original equipment manufacturers and to the music-playing public through a worldwide network of musical instrument dealers and distributors.

Fishman is located at 340 Fordham Rd., Wilmington, MA 01887. The telephone number is 978-988-9199. For more information, please visit www.fishman.com.

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