PRS Guitars and NASCAR Champ Jeff Gordon Auction Guitar for Charity

Press release
Source: PRS Guitars

Jeff Gordon and PRS Guitars have teamed up to auction a one-of-a-kind instrument signed by Jeff Gordon, Chip Foose and Carlos Santana. The guitar, a CE Mahogany Model PRS, features the same DuPont Hot Hues™ paint finish as the Hot Hues™ “Heat Waves and Flames” No. 24 DuPont® race car driven by Gordon. Proceeds for this unique instrument will benefit The Jeff Gordon Foundation, and the guitar’s online auction, held from October 15 through October 28, will have no reserve. PRS and Gordon announced the auction initiative during the NASCAR Nextel Cup Chevy Rock & Roll 400 race in Richmond this September.

The guitar was originally shown at the 2005 SEMA show in Las Vegas when Jeff Gordon and designer Chip Foose unveiled the Hot Hues™ “Heat Waves and Flames” No. 24 DuPont® Chevrolet. Since then, the instrument has been shown at auto and music events as well as various NASCAR races. Carlos Santana signed the guitar in 2006, cementing the bond between fast cars and rock and roll

“Chip did an amazing job with the car, and PRS captured the concept well with their guitar,” Gordon said. “Someone will end up owning a great-looking, great-sounding guitar with the proceeds benefiting a worthy cause.”

Since 1999, The Jeff Gordon Foundation has provided resources to the nation’s top centers for pediatric research and care. Funds raised by the Foundation have been used to purchase life-saving equipment and to advance critical research aimed at eradicating many diseases which threaten the lives of children.

“Companies rarely have the opportunity to partner in such an important way,” said Jack Higginbotham, President of PRS Guitars. “We are pleased to join Jeff in his mission to improve the lives of children facing life-threatening chronic diseases. We were able to raise more than $25,000 at Jeff’s fundraiser in 2006 and now look forward to the good that will come from the auction of this extraordinarily rare instrument.” Further details can be found at www.jeffgordonfoundation.org.

About Paul Reed Smith Guitars
Paul Reed Smith Guitars, a leading manufacturer of high-quality instruments in Stevensville, MD, has been providing some of the world’s most renowned guitarists with instruments since 1985. More than 200 highly skilled craftspeople produce more than 60 guitars each day for worldwide distribution. Carlos Santana, Rich Eckhardt of Toby Keith, Linkin Park, Chris Henderson of 3 Doors Down and Mark Tremonti of Alter Bridge are among the artists currently playing PRS guitars.

For more information on PRS' participation, visit www.prsguitars.com.

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