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July 28, 2007

2007 Summer NAMM Show: Day One in Austin, Texas

by Staff.

Outside the Austin Convention Center on July 27

After a fierce thunderstorm, sunshine filled the sky above the Austin Convention Center on the first day of the 2007 Summer NAMM Show. Photo by Mary Sledd.

Eagerly anticipated by guitar enthusiasts around the world, the 2007 Summer NAMM music products industry trade show opened yesterday at the Austin Convention Center, Austin, Texas, where it will run through Sunday, July 29. Not open to the public, the show's primary function is to give manufacturers a showplace to display both new and existing product lines to music stores and other retail outlets. Between 10,000 to 12,000 music products industry professionals from 37 countries are expected to attend Summer NAMM to view the latest musical instruments and products from more than 300 exhibiting companies.

But NAMM isn't all business. Among a variety of activities scheduled during the event, the Fortune Battle of the Corporate Bands regional semi-finals will be held at 7 p.m. on Saturday at the Hang stage inside the convention center. Sponsored by NAMM and the Rock and Roll Hall of Fame the free event features six "Weekend Warrior" employee bands competing for the winning title before a panel of judges.

Detailed information about new guitar models and related gear will filter back from the Convention Center over the next several days. Meanwhile, for those eager for some NAMM eye candy, underneath the links below is a photo gallery of images from the show floor taken on opening day, with more information and photos to come.

Related Links
Modern Guitars Coverage Guide to 2007 Summer NAMM
2007 Summer NAMM Day Three Coverage Continues
2007 Summer NAMM Show Coverage: Day 3, Part One
2007 Summer NAMM Show: Day 2 Photos and Info, Part Three
2007 Summer NAMM Show: Day 2 Photos and Info, Part Two
2007 Summer NAMM Show: Day 2 Photos and Info, Part One
2007 Summer NAMM: More Photos and Info from Day 1
2007 Summer NAMM Guitar Preview: Fender, Martin, Taylor, Peavey
PRS David Grissom Signature Model Guitar at 2007 Summer NAMM
Gretsch Introduces New Guitars at 2007 Summer NAMM
Martin Guitar to Introduce New Models at 2007 Summer NAMM
Fender to Spotlight Several Guitars at 2007 Summer NAMM
Fender Goes Tiki with Unquiet Village Guitar at 2007 Summer NAMM
Guild Highlights Several Guitars at 2007 Summer NAMM
Taylor Guitars to Reveal Fall Limited Editions and Koa Series at 2007 Summer NAMM
2007 Summer NAMM: Peavey Unveils Online Custom Shop Guitar Customization
2007 Summer NAMM: Peavey Unveils Ltd. Edition Orange County Choppers Guitar

Photo Gallery, Day One, Part 1
(Click HERE for more photos and info from Day 1)

Closeup, Peavey Custom Shop Guitar

Closeup, Peavey Custom Shop Guitar. Photo by Lynne Margolis.


Orange County Chopper and Peavy OCC guitar

Orange County Chopper and Peavy OCC guitar. Related story. Photo by Mary Sledd.


Peavy released a new area of its Custom Shop website

Peavy released a new area of its Custom Shop website that makes it possible to select wood types, color or apply a custom graphic to Custom Shop guitar. Related story. Photo by Mary Sledd.


John Lennon songwriters' bus inside NAMM

John Lennon Songwriters' Bus. Photo by Mary Sledd.


Marc Minarik of Minark guitars shows off the popular Medusa model currently used by Coheed and Cambria guitarist Claudio Sanchez

Marc Minarik of Minarik guitars shows off the popular Medusa model currently used by Coheed and Cambria guitarist Claudio Sanchez. Photo by Mary Sledd.


The new HD6X Pro, Digital Guitar on display in the Gibson booth

The new HD6X Pro, Digital Guitar on display in the Gibson booth. Photo by Mary Sledd.


Taylor guitars

Taylor guitars is offering build-to-order (micro build) acoustic guitars giving guitarists acess to Bob Taylor's private wood stash. Custom Taylor guitars start at $2800 and can be customized according to wood type, binding, inlays and body shape. Photo by Mary Sledd.


Kitty Korvette with Coffin guitar case.

Kitty Korvette with Coffin guitar case. Photo by Lynne Margolis.


NAMM Museum Exhibit

NAMM Museum Exhibit. Photo by Lynne Margolis.


Derrick Davis and Troy Bolton play Guitar Hero

Derrick Davis and Troy Bolton play Guitar Hero. Photo by Lynne Margolis.


Derrick Davis and Troy Bolton play Guitar Hero

Derrick Davis and Troy Bolton play Guitar Hero. Photo by Lynne Margolis.


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Giveaways
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Noteworthy
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