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July 27, 2007

2007 Summer NAMM: Peavey Unveils Ltd. Edition Orange County Choppers Guitar

Press release
Source: Peavey Electronics Corporation

The limited-edition Peavey Orange County Choppers Custom guitar, designed by Peavey and OCC and handcrafted in the Peavey Custom Shop, is now available through Peavey Custom Shop retailers. Adorned with a stunning 5A quilted maple top and OCC-tooled chrome platework, this commemorative musical instrument is built to the exact specifications of Hartley Peavey and OCC as chronicled on TLC’s American Chopper series.

In a two-episode reality TV duel billed “Custom Shop Meets Custom Shop,” Peavey and his designers created this completely original guitar design with Team Teutul—Paul Sr., Paulie and Mikey Teutul and the Orange County Choppers crew—while OCC designed a Peavey-themed chopper with a working guitar amplifier that really cranks.

This Peavey Custom Shop guitar is limited to a run of 100 handcrafted rock & roll masterpieces that ship with a memorabilia package including a display case, travel case, serialized commemorative plaque, accessories, autographed memorabilia and an American Chopper DVD documenting the guitar and chopper design.

"I can't wait to walk into a guitar shop and see that guitar hanging on the wall," said Paul Teutul Sr. "After working with Hartley and his team, I can see why musicians have stuck with Peavey for 42 years. I'm proud to have the Orange County Choppers name on a custom Peavey guitar."

The Peavey-themed OCC chopper and Peavey Custom Shop guitar made famous on American Chopper, The Late Show With David Letterman and Fox & Friends is also burning up the asphalt on the Custom Shop Meets Custom Shop Tour all summer. For up-to-date tour listings, please visit www.peavey.com/occtour.

Peavey revolutionized guitar making in the 1970s with the Peavey T-60™, the first guitar made using CNC computer-controlled machinery—a move that bridged the gap between the vintage and modern eras in guitar making. Peavey Custom Shop musical instruments are crafted by seasoned luthiers in Mississippi, the Birthplace of American Music.

Peavey encourages musicians and collectors to contact their local Peavey retailers to order the limited-edition Peavey Orange County Choppers Custom guitar package.

Features
• Handcrafted in the Peavey Custom Shop
• 24 ¾” scale with 24 frets
• Mahogany set-neck and body with ebony fretboard
• 5A quilted maple top
• Schaller® die-cast machine heads (18:1)
• Chrome hardware and picks
• Chrome Dunlop® strap locks
• Dual torsion rod
• Tune-o-matic™ bridge and patented Dual Compression® tailpiece
• Two custom-wound humbucking pickups
• Volume/Volume/Tone configuration
• Chrome plates custom-tooled by Orange County Choppers
• Display and travel cases included
• Custom Orange County Choppers strap
• Serialized commemorative plaque
• Autographed memorabilia
American Chopper DVD documenting the guitar and chopper design

The Peavey Limited Edition Orange County Choppers Guitar

The Peavey Limited Edition Orange County Choppers Guitar

Founded in 1965, Peavey® is one of the world's largest manufacturers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and produces more than 2,000 products, which are distributed throughout the United States and to 136 other countries. Peavey and its MediaMatrix®, Architectural Acoustics®, PVDJ®, Crest Audio® and Trace Elliot® brands and affiliates can be found on concert stages and in more than 5,000 airports, stadiums, theme parks and other venues around the world. To find out more, visit www.peavey.com.

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