Win All-Expenses Paid Trip to All-American Rejects Concert Courtesy of Hard Rock and Pepsi Smash

Press release
Source: Coyne PR on behalf of Hard Rock International

On Wednesday, July, 25, 2007, Hard Rock Cafe Washington, D.C. and Pepsi will kick off a rockin’ night, featuring a live performance by alternative rock band Anberlin. Band members Stephen Christian, Deon Rexroat, Joseph Milligan, Nathan Young and Christian McAlhaney will take the stage to perform hits off the band's latest album, Cities.

Dedicated to Hard Rock’s “Save the Planet” motto, proceeds from the event benefit the National Parks Conservation Association, which is dedicated to protecting and enhancing America's National Parks for present and future generations.

During the event, Hard Rock International and Pepsi Smash Live will give fans the chance to win the ultimate rock prize, an all-expenses paid trip for two to see The All-American Rejects’ September 15th performance at Hard Rock Live Orlando, as part of Hard Rock’s Ambassadors of Rock Tour. In addition to being a Florida stop on Hard Rock’s global Ambassadors of Rock Tour, the show will be a featured Pepsi Smash Live concert. Courtesy of Hard Rock and Pepsi, the package includes round-trip airfare, provided by American Airlines; ground transportation; hotel accommodations for two nights; cash; and two tickets to see The All-American Rejects at Hard Rock Live Orlando.

What: Hard Rock Cafe Washington, D.C. and Pepsi Host Live Performance by Anberlin

When: Wednesday, July, 25, 2007. Event begins at 9 p.m.

Where: Hard Rock Cafe Washington, D.C., 999 E. Street N.W., Washington, D.C., 202-737-7625.

Admission: Suggested donation to National Parks Conservation Association All ages welcome.

Hard Rock’s second annual Ambassadors of Rock Tour recently kicked off in London with legendary rockers Aerosmith, Peter Gabriel and Crowded House. The 13-city tour will head to Orlando for an exclusive private performance by highly-acclaimed rock band The All-American Rejects, followed by P!NK in Dubai. More artists and shows in New York, Chicago, Hollywood (Fla.), Las Vegas, Tokyo, Caracas, Buenos Aires, Mexico City, Singapore and Madrid, will be announced later this summer.

About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

This marks the fourth straight year that Pepsi has gathered top artists for private Pepsi Smash Live concerts. Previous Pepsi Smash performers include Destiny's Child, Mariah Carey, Gwen Stefani and Kanye West.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.