Fender Introduces 20-foot Premium Guitar and Bass Cables

Press release
Source: FMIC

Due to the popularity of the 12’ Fender Premium Cables, Fender Musical Instruments Corporation Accessories Division announces the release of the second new category of best-in-class electric instrument cables. New for mid-year 2007, the 20’ Fender Premium Cables are available in the Platinum Series and Gold Series. Each series incorporates all the same features as the 12’ cables, including DCA Cable Architecture, proprietary die-cast ends with Switchcraft® plugs and nylon over-braiding for tangle free performance (Platinum Series) or proprietary molded ends and an ultra-durable PVC jacket (Gold Series).

“Our plan from the beginning was to segment our new cable offerings by starting out with 12’ and subsequently working into the 20’ line,” said Billy Pirie, Senior Fender Product Manager. “This length will give players the freedom of a longer cable run with zero compromise of tone. Our new cables and DCA architecture are now fully patent protected as well. This is a giant milestone in modern, multi-conductor cabling.”

Shipping in July 2007, these new 20’ lifetime-warranted cables are designed to project a truly best in class, top-of-brand presentation.

The Fender Premium Cable line includes:

Platinum Series
099-0812-003 Platinum 12' Bass Cable
099-0812-002 Platinum 12' Acoustasonic™ Cable
099-0812-001 Platinum 12' Guitar Cable

Gold Series
099-0712-003 Gold 12' Bass Cable
099-0712-002 Gold 12' Acoustasonic™ Cable
099-0712-001 Gold 12' Guitar Cable

Platinum Series
099-0820-003 Platinum 20' Bass Cable
099-0820-002 Platinum 20' Acoustasonic™ Cable
099-0820-001 Platinum 20' Guitar Cable

Gold Series
099-0720-003 Gold 20' Bass Cable
099-0720-002 Gold 20' Acoustasonic™ Cable
099-0720-001 Gold 20' Guitar Cable

About Fender Musical Instruments Corporation:
Fender Musical Instruments Corporation (FMIC) is the world’s foremost manufacturer of guitars, amplifiers and related equipment since 1946, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Gretsch®, Jackson®, Charvel®, SWR®, EVH®, Tacoma®, Olympia® and Brand X®. For more information, visit www.fender.com.

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