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June 8, 2007

Gibson Guitar Gets Provocative with Agent Provocateur

by Staff.

Gibson Guitar - Agent Provocateur artwork

Gibson Guitar has announced a new partnership with lingerie boutique Agent Provocateur through which a Gibson Les Paul Goddess model electric guitar will appear in window displays of Agent Provocateur locations throughout the world including such major cities as London, Paris, Berlin, New York, Los Angeles and Las Vegas. The Guitar Goddess displays open July 1, 2007, will entice window shoppers for the following four weeks, and will also appear at Agent Provocateur concessionary stores like those at Heathrow Airport and Selfridges.

Designed specifically with the female player in mind, Gibson's Les Paul Goddess is lighter than the Gibson Les Paul Standard, is available in a variety of colors such as Violet Burst, Sky Burst and Ice Burst, and, features a streamlined body. As Gibson puts it, the Les Paul Goddess is "comfortable enough to play all night, tough enough to go the distance".

Three Gibson Les Paul Goddess guitars will be won as part of an exclusive online prize drawing. To enter, simply sign up on the Agent Provocateur website www.agentprovocateur.com between July 1 and July 30 (competition closes on July 30, 2007).

Agent Provocateur opened in Soho in 1994 founded by Serena Rees and Joseph Corré. Introducing a variety of styles, colours and fabrics, the response was exceptional. Over a decade later, Agent Provocateur continues to reign as one of the most sought after lingerie brands, with infamous creative marketing projects that include some of the sexiest ladies in the world: Kylie Minogue, Dita Von Teese and Kate Moss to name a few. With additional award winning lines in beauty, books, shoes and accessories, Agent Provocateur continues to expand. There are currently 25 stores worldwide including boutiques in USA, Moscow, Dubai, Berlin, Hong Kong and Paris with further openings due throughout 2007.

For more information about the Gibson Les Paul Goddess, visit Gibson's website product page.






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