APM Music and Indie911 Partner to Provide New Source of Independent Music to Television, Film, Commercial and New Media Projects

Press release
Source: Ken Sunshine Consultants, Inc. (for Indie911)

At the ASCAP “I Create Music” Expo last week, APM Music and Indie911 announced a new partnership to provide television networks, film studios, trailer houses, video game companies and other producers with direct access to independent music for licensing opportunities. Now, artists on Indie911 – the online social network, artist service provider, and music store – can submit music for consideration to APM, the EMI/BMG co-venture production music library that supplies material to thousands of TV shows, films, commercials and internet-based media every year. Revenue earned by the licensing of music through the APM Music/Indie911 partnership will be divided between the two entities. Indie911 will make payment directly to the artists.

Music supervisors, who regularly need to quickly find affordable pre-cleared and well-produced independent music, have expressed excitement about the large selection of fresh, quality content that will be at their fingertips. For quality control, Indie911 reviews all music submissions for quality of sound and content before adding any new music to the Indie911 website. APM’s music directors then further review all submissions for possible inclusion in the APM library. Once material is selected, it is categorized and then marketed to APM’s clients including CBS, NBC, ABC, Fox, Universal, Discovery, Current TV, MTV, BBDO, Electronic Arts, Midway Games, Amp’d Mobile and many others. Recent credits include “Heroes,” “Scrubs,” “NIP/TUCK,” “Oprah Winfrey,” “Blades of Glory,” “Borat,” “Music & Lyrics,” “Wild Hogs,” “The Simpsons Movie” and the NBA Live 07 video game.

"With the arrival of video podcasts, user-generated content sites, mash-up sites, digital television channels, mobile platforms and Internet television, there has never been a greater need for a wide variety of music to fill the needs of an expanding production community,” stated APM Music president, Adam Taylor. “APM Music’s relationship with Indie911 provides our clients with a large and ever-growing collection of quality independent music. This combination will be enormously beneficial for Indie911’s artists and APM’s clients alike.”

For Indie911’s independent artists, the potential for exposure and revenue is immeasurable. As the music business continues to move to the Internet, artists are seeking to retain their independence and are searching for non-traditional means of distribution – no longer hanging their hopes on radio and major label deals.

“Indie911 is not simply an online space for artists to display their work," says Justin Goldberg, CEO/founder of Indie911 and the Hoooka. "We're finding ways to enhance the artist services we provide - uniting the best independent music resource with the biggest and best music library in the business allows our artists to generate ongoing revenue from their work while retaining ownership of their music in other areas.”

About APM Music
APM Music, a joint venture of EMI Music Publishing (the world’s largest music publisher) and BMG Music Publishing (a division of Bertelsmann AG) provides American and Canadian production clients with exclusive access to over 225,000 recordings of music produced for use in film, television, radio, and new media productions. APM Music is the largest and most diverse collection of original music available to entertainment and media producers. For more information, please go to www.apmmusic.com.

About Indie911
Indie911 is a leading online media and social network providing tools and resources for thousands of musicians, filmmakers and consumers to sell, stream or share any content (music, videos, films, or photos) anywhere online - including websites, blogs and social networks – to an ever expanding network of users through its hoooka platform – a free portable digital media locker. Indie911 has evolved into one of the most popular independent music destinations on the Internet, featuring over 25,000 artist and labels, over 200,000 song and film titles, over 100,000 members, and over five million monthly page views. Indie911 provides original programming, artist services program, and a social network for artists to interact directly with their audiences and find new avenues of exposure and revenue. For more information please go to www.indie911.com.