Alfred Publishing and Daisy Rock Guitars Announce Winter NAMM Show 2007 Event Schedule

Press release
Source: Alfred Publishing

Alfred Publishing and Daisy Rock Guitars have planned exciting events every day of the 2007 Winter NAMM Show in Anaheim, California, January 18-21.

Thursday, January 18, 2007 at 5:00 pm
National Guitar Workshop / Alfred Partnership Celebration
Alfred Booth #4810
Join the National Guitar Workshop and Alfred Publishing at Alfred’s NAMM booth to celebrate the 15th year of this successful partnership! Representatives from both companies will be there and Alfred will be serving cake and refreshments to visitors.

Thursday, January 18, 2007 and Friday, January 19, 2007
Piano Author Dr. E. L. Lancaster at the Alfred Booth
Alfred Booth #4810
If you’ve ever studied piano, chances are you own a book written by Dr. E.L. Lancaster! Dr. Lancaster is the author or co-author of more than 125 publications designed for students of all ages, including the world’s fastest-growing piano method, Alfred’s Premier Piano Course. He’s a regular writer for the "Questions and Answers" column for Clavier magazine and also serves as a consulting editor. As an educator, Dr. Lancaster was a Professor of Music at the University of Oklahoma, Norman for over 20 years. He has also presented workshops for teachers throughout the United States, Canada, Hong Kong, China, Korea, Malaysia, Singapore and Thailand. Dr. Lancaster will be at Alfred’s booth all day on both Thursday and Friday. Be sure to stop by and say hello!

Thursday, January 18, 2007 at 9:00 pm
Alexx Calise at the Hilton Hotel
Hilton Hotel, Anaheim
Daisy Rock artist Alexx Calise will be performing live on the Hilton Anaheim main lobby stage. Don't miss it, no NAMM credentials needed to attend show!

Friday, January 19, 2007 and Saturday, January 20, 2007
Piano Author Dan Coates at the Alfred Booth
Alfred Booth #4810
Best-selling piano author Dan Coates will be joining us at the Alfred booth on Friday and Saturday. Dan Coates has composed and arranged thousands of popular piano titles since 1982 for Warner Bros. Publications, which was acquired by Alfred in 2005. Dan has worked with world-famous composers and artists such as John Williams, Burt Bacharach, Elton John and Jim Brickman, who have expressed total faith in his arrangements. Dan's unique talent to create arrangements from popular titles has gained international acclaim. With his ear for the hits, Dan knows what works and sounds the best for piano students.

Friday, January 19, 2007 at 11:00 am
Butterfly Stitch in the John Lennon Bus
John Lennon Bus, NAMM Convention Floor
Daisy Rock artists Butterfly Stitch will be playing at the John Lennon Bus at the Convention Center during NAMM!

Friday, January 19, 2007 at 3:30 pm
Lisa Loeb at the Daisy Rock Booth
Daisy Rock Booth #4910
Daisy Rock is pleased to announce that Lisa Loeb will be stopping by the Daisy Rock booth on Friday afternoon. The popular singer/songwriter and star of E! entertainment’s hit show “#1 Single” will be meeting fans and signing autographs. Don’t miss this chance to meet Lisa in person!

Friday, January 19, 2007 at 8:00 pm
Butterfly Stitch at Pulse at the Hilton Hotel
Hilton Hotel, Anaheim
Daisy Rock artists Butterfly Stitch will be playing the Rock House Party at the Hilton!

Saturday, January 20, 2007 at 8:00 am
Pretty Good for a Girl - NAMM Panel
Hilton Anaheim Hotel, Pacific Ballrooms A, B and C
Stop by the Hilton and join a panel of "Connected Women of the Music Industry" who are doing more than just "pretty good for a girl." These women have tapped into the growing market of people who currently make 80 percent of U.S. buying decisions – women. Join music industry specialist Alan Friedman, CPA, as he moderates a panel of high-profile women retailers, suppliers and special guest musical artists that includes Daisy Rock President & Founder Tish Ciravolo and hit singer/songwriter Lisa Loeb. Daisy Rock artists Butterfly Stitch will also be performing. (Free breakfast served from 8 am to 8:30 am; Session runs from 8:30 am to 9:30 am).

Saturday, January 20, 2007 from 4:00 pm – 5:00 pm
Meet Legendary Drummer Carmine Appice and the co-stars of his new DVD Ultimate Realistic Rock Vinny Appice, Kenny Aronoff, John Tempesta and Bobby Rondinelli at the Alfred Booth
Alfred Booth #4810
Drummers and music fans – here’s your chance to meet some of the greatest drummers in the world! In celebration of the 35th anniversary of drumming legend Carmine Appice’s classic book Realistic Rock, Carmine will be stopping by the Alfred booth to introduce his new 2-DVD set Ultimate Realistic Rock, and the new Realistic Rock 35th Anniversary Special Edition. Joining Carmine will be the co-stars of his new DVD, world-renowned drummers Vinny Appice, Kenny Aronoff, John Tempesta and Bobby Rondinelli. Carmine, Vinny, Kenny, John & Bobby will be meeting fans, taking pictures and signing autographs. Don’t miss this amazing event!

Saturday, January, 20 2007 at 8:00 pm
Butterfly Stitch at the Marriott Hotel
Marriott Hotel, Anaheim
Catch Daisy Rock artists Butterfly Stitch at the Marriott Hotel on Saturday night!

Saturday, January 20, 2007 at 8:00 pm – 2:00 am
Alfred Sponsors Schecter’s 5th Annual Winter NAMM Party
House of Blues, Anaheim
Plan on being at the Anaheim House of Blues for Schecter’s 5th Annual Winter NAMM Party! One of the best parties at the NAMM show, this year’s show will feature performances by the bands Type O Negative and In This Moment. Be sure to show up early, this exclusive party fills up fast!

Saturday, January 20, 2007 from 10:45 pm to 11:30 pm
Janet Robin at the Hilton Hotel
Hilton Hotel, Anaheim - Lobby Stage
Internationally renowned guitarist and Daisy Rock clinician Janet Robin will be performing live at the Hilton in Anaheim. Definitely a must-see!

We hope you can make it to all these great events! See you in Anaheim.

ABOUT ALFRED
Since its inception in 1922, Alfred Publishing remains dedicated to helping people experience the joy of making music. With hundreds of expert authors and composers backed by a talented staff in seven offices worldwide, Alfred publishes educational, reference, pop, and performance pieces for teachers, students, hobbyists and performers spanning every musical instrument, style, and difficulty level.

Alfred currently has over 45,000 active print, DVD, software, general MIDI, audio CD and enhanced CD titles in circulation throughout the world. Titles represent a full range of musical tastes and styles, including the works of George and Ira Gershwin, Duke Ellington, Henry Mancini, Led Zeppelin, the Eagles, Madonna, Green Day, and hundreds more. In addition to its own titles, Alfred distributes works from the National Guitar Workshop, the Dover Music catalog, and Faber Music.

ABOUT DAISY ROCK GUITARS
Daisy Rock is the original girl-guitar company dedicated to successfully supplying and marketing pro-quality guitars for females. The company is led by its President, Tish Ciravolo, and co-owned and distributed by Alfred Publishing. Daisy Rock’s ongoing mission is to provide females of all ages with whatever it takes to learn to play guitar and enjoy music. Daisy Rock has established and continues to strengthen its reputation as “THE female guitar company.”

Daisy Rock, its talented management team, and its products have been continuously featured in worldwide mainstream media, including: People, Time, Newsweek, CNN, ABC, NBC, FOX, VH1, the Premier Radio Network, BBC Radio the Associated Press, etc. The company was founded solely by Tish Ciravolo in October 2000.