Gibson Guitar to Rock CES 2007 with New Products and Live Entertainment

Press release
Source: Gibson Guitar

Gibson Guitar, the world’s premiere musical instrument manufacturer and leader in music technology will exhibit a host of new products at this year’s CES show in Las Vegas, January 8-11, 2007 at booth CP1 (Central Plaza 1). Along with the exhibits, guests can expect daily entertainment by some of the world’s best known musicians and surprise celebrity sightings.

The Gibson Guitar booth will exhibit several new Wurlitzer Jukeboxes including the popular One More Time model and the new Peacock and Princess models. Daily demonstrations of the new HD.6X Pro Guitar System will be provided along with a special Happy Hour each day. Gibson will launch a series of consumer electronics products including signature series flash drives, external USB hard drives, USB and HDMI cables, External USB triple format DVD recorders, digital audio cables, 10 and 4 outlet surge protectors and DVD-R and CD-R media all under the Gibson banner name. Take Anywhere Technology will be introduced for the very first time with special on-site reviews to take place inside the booth.

The Gibson booth has become known as the best place to hang out with musical celebrities and enjoy free live performances. This year, legendary Brian Wilson will perform for a one night special CES performance. Joan Jett and the Blackhearts will put on a free concert Tuesday and Wednesday evenings and Latin superstar Arthur Hanlon will offer afternoon performances. Special surprise celebrities are being scheduled throughout each day.

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com.

PERFORMANCE AND CELEBRITY SCHEDULE

Monday, January 8, 2007
11-11:30am Demo of HD.6X Pro Guitar System by Bart Walsh
Surprise Celebrity Appearances all day
1:45-2:15pm Demo of HD.6X Pro Guitar System by Bart Walsh
3-3:50pm Rock n Roll Demo on Stage with Bart Walsh
5-9pm Devon Allman & Honeytribe
Private CEA Wireless Reception

Tuesday, January 9, 2007
11-11:30am Demo of HD.6X Guitar System by Bart Walsh
1:30-1:50pm Demo of HD.6X Guitar System by Bart Walsh
3-3:30pm Rock n Roll Demo on Stage with Bart Walsh
Surprise Celebrity Appearances All Day
2-3pm Performers from Cirque de Soleil “Love” show
4-5pm Happy Hour with Sweet Juice Performs
4:15pm Meet Jeff “Skunk” Baxter who will sign autographs
5:15pm-6pm Latin superstar Arthur Hanlon Performs
6:30-8pm Joan Jett and the Blackhearts in Concert

Wednesday, January 10, 2007
11-11:30am Demo of HD.6X Pro Guitar System by Bart Walsh
1-1:20pm Rock n Roll Demo on Stage with Bart Walsh
Surprise Celebrity Appearances All Day including
Actor Billy Bob Thornton
2-2:30pm Acoustic Set on stage by Adam & Kris of Sweet
Juice
2:45-3:15 Performers from Cirque de Soleil “Love” show
3:30-4pm Demo of HD.6X Pro Guitar System by Bart Walsh
4-4:45pm Happy Hour with Sweet Juice Performs
4:50-5:15pm Latin superstar Arthur Hanlon Performs
5:30-6:30pm Legendary Brian Wilson Performs
6:30pm Gibson Guitar Giveaways
6:45pm-8:15pm Joan Jett and the Blackhearts in Concert

Thursday, January 11, 2007
All Day Demos of Gibson HD.6X Pro Guitar System
Surprise Celebrity Appearances all Day

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