AT&T Blue Room to Stream Lollapalooza Acts Live

Press release
Source: fanscape.com

Procrastinating music fans don’t have to worry about finding a last-minute ticket to the Windy City to catch one of this year’s hottest shows. AT&T Inc. (NYSE: T) announced today that the AT&T blue room will give fans unprecedented front-row access to the festival through daily, live webcasts of big-name performances, a 24-hour streaming radio station featuring interviews and shows by past and present Lollapalooza artists and on-site promotional opportunities for concert attendees.

The AT&T blue room (http://blueroom.att.com) is AT&T’s groundbreaking online portal featuring exclusive musical content — such as in-studio interviews, live performances and unedited commentary by chart-topping artists — and is one of the fastest-growing live webcast sites in the industry. This year, in recognition of its first anniversary, the site has renewed its commitment to give fans who can’t rock out at the country’s most anticipated events in person the opportunity to watch memorable performances in real time and at no charge. The 2006 blue room lineup has featured webcasts of the Coachella Valley Music and Arts Festival as well as the Bonnaroo Music Festival, both of which drew impressive numbers of unique visitors.

On Aug. 4 through 6, 2006, the AT&T blue room will feature exclusive performances from some of the more than 130 bands taking part in this year’s Lollapalooza music festival. To date, artists scheduled to be featured on the Blue Room include Wilco, Ryan Adams, Panic! at the Disco, Sleater-Kinney, Theivery Corporation and more. Webcasts will run from 12:30 to 10 p.m. CDT each day. Following the event, much of the content will be archived on the blue room allowing fans to relive the festival experience.

Lolla has become a driving force in generating a significant following among young adults. In that same spirit, we’re using the AT&T blue room to help strengthen the live music landscape online while showcasing to this audience how AT&T products and services can connect them to their passions,” said Rick Welday, chief marketing officer, AT&T Consumer. “We’re excited to deliver to music fans around the world and across the globe an impressive slate of performances from this year’s event.”

As part of the presenting AT&T sponsorship, and in addition to the blue room webcast, AT&T will offer festival attendees a wide range of enhanced experiences at this year’s Lollapalooza event. AT&T Oasis and the AT&T blue room Tour will give attendees the opportunity to see firsthand how AT&T products and services enhance the digital lifestyle while taking a break from the festival activities. Attendees will be able to test-drive such services as AT&T Yahoo!® High Speed Internet, Cingular Wireless, and AT&T | DISH Network and get tips on tasks like downloading music, video and ring tones as well as managing photos online.

Additionally, in conjunction with event producers and Perry Farrell, AT&T is supporting “Mindfield,” a game initially introduced by Perry Farrell at Lollapalooza 2003. Through the interactive, text-based experience, the festival grounds and entire city will become a giant game board for everyone who opts-in to play. Festival attendees sign up to play on the Lollapalooza Web site (www.lollapalooza.com) or through their wireless phone, and approximately once an hour during the event, fans receive text messages with clues and passwords to navigate the game. Players who move through the course the fastest, answer trivia questions correctly or perform the best in the flash mobs will win prizes including backstage tours and after-party tickets.

AT&T blue room and AT&T’s event sponsorship is part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences, as well as to fuel sales and demonstrate how key products and services such as AT&T Yahoo! High Speed Internet and AT&T�DISH Network Satellite TV can meet the increasing consumer demands for value, choice and convenience. To experience the AT&T blue room, visit http://blueroom.att.com. For more information on this year’s Lollapalooza event, visit www.lollapalooza.com.