From Mind to Market

Modern Guitars columnist, Peter Wolf, presents the inside story (Paul Reed Smith Guitars) of how a new guitar model gets from the mind of a builder to the hands of a player. "Thousands of tasks must be handled and many questions answered before a product makes it to the marketplace. These tasks and questions are handled by every division of the company, thus making the launching of a new product a true 'team' effort," says Wolf. Whether the idea for a new model comes from inside or outside the company, the multi-stage development process involves every company department and issues such as raw material supplies, vendors, purchasing, sales and marketing, budgeting, staffing, advertising and marketing. Wolf should know. Since 2004, Wolf has served as the director of sales and marketing for PRS Guitars. Article »