Gibson Guitar Teams with Microsoft, Intel and Cakewalk in Launch of Gibson Digital Guitar

Press release
Source: Gibson Guitar

Musical instrument giant Gibson Guitar has teamed with global leaders in Digital Audio technologies in the launch of the first Ethernet based Digital Guitar. Microsoft, Intel and Cakewalk continue to invest heavily in addressing the needs of professional and amateur music producers. These companies are eager to introduce the benefits of the Les Paul HD6X-Pro to the Digital Audio Workstation (DAW) environment.

Gibson's Les Paul HD6X-Pro utilizes a new technology called Media-accelerated Global Information Carrier, or MaGIC. This technology, developed by Gibson Labs, enables devices to carry multiple channels of high-fidelity audio over a standard Ethernet network connection. By leveraging widely accepted technology such as Ethernet, Gibson Guitar is assured continued advancements in bandwidth and reductions in cost -- all over the same ubiquitous cable and connector.

"Gibson recognized the capabilities and benefits the pervasive Ethernet networking environment can bring to the musical instrument market" said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "Applying MaGIC to the guitar represents the first innovation to this market in more than 70 years. Gibson will continue to invest in MaGIC technology as the basis for high-quality, secure, and open transportation of digital media for consumer electronics and professional audio markets as well."

By working with industry leaders such as Microsoft, Inteland Cakewalk, musicians will experience the next generation of home and studio-based music creation.

Experience the power of Digital Music Creation live at the Gibson tent or at the Intel Studio@Home booth at CES. There will be daily performances by Gibson's own Bart Walsh at each location.

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson's digital guitar represents the biggest advance in electric guitar design in more than 70 years. Founded in 1894 in Kalamazoo, Mich., and headquartered in Nashville, Tenn. since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. For more information visit www.gibson.com.