Little Kids Rock Students Pay Tribute to Dave Mason at NAMM Show

Los Angeles Music Education Students Perform "Feelin' Alright" for Mr. Mason at LKR NAMM Booth #2002 on January 22

January 20, 2005 -- Anaheim, CA (NAMM Show -- Booth 2002, Level 2, Outside of Hall D) - Little Kids Rock (LKR) an innovative non-profit program that provides free instruments and music curriculum to children, announced today that local Los Angeles area students would be honoring Rock and Roll Hall of Famer, RKS co-founder and Little Kids Rock Honorary Board Member with their own rendition of Mr. Mason's celebrated hit, "Feelin' Alright."

The five LKR students from Venice High School will be performing for Mr. Mason at 11:00 am on Saturday, January 22 during the NAMM Show in Anaheim. LKR booth #2002 is located on the 2nd level of the Anaheim Convention Center, outside of Hall D.

Mr. Mason and RKS will be providing Little Kids Rock with instruments for use at the NAMM show, including an autographed guitar that will be auctioned off in order to help support LKR programming. Mr. Mason and RKS's involvement with Little Kids Rock is just one of the many endeavors that help give back to the music community. "I believe in Little Kids Rock's mission," said Dave Mason. "I'm glad to help do my part and help restore music education in public schools. "

Dave Mason is the latest name on LKR's growing list of high profile supporters. Bonnie Raitt, Paul Simon, BB King, Jason Newsted, Les Paul and NY Mets pitcher, Al Leiter are all honorary members of the Board of Directors. Carlos Santana's Milagro Foundation has purchased more than $10,000 worth of instruments for the program. Bob Weir and members of the Grateful Dead have funded classes. The String Cheese Incident has held silent auctions for the organization. John Lee Hooker was a founding Board Member and visited classes before his passing.

About RKS

Launched in 2005, RKS fuses world-class quality with innovative design. Co-founded by world-renowned industrial designer Ravi Sawhney and Rock and Roll Hall of Fame inductee Dave Mason, the RKS line of guitars are ergonomically designed, handcrafted instruments tailored to enhance each player's performance. Each RKS guitar guarantees a tonality that is unique to its signature line of open-architecture guitars. Delivering on unsurpassed innovation makes RKS a driving force in revolutionizing the guitar industry. For more information on our, please visit our web site at www.rksguitars.com.

About Little Kids Rock

Little Kids Rock believes that music is a critical component of first-rate education. Many elementary schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Founded by a single elementary school teacher in 1996, Little Kids Rock is now serving 4,000 students in CA, NY, NJ and TN. Bonnie Raitt, Paul Simon, B.B. King and Les Paul sit on our Honorary Board of Directors and we are supported by friends Carlos Santana, Phish, Bob Weir and others. More information can be found at: www.littlekidsrock.org.